Lumenfield cut order form review from three days to four hours

Three days per order form

Lumenfield sells analytics software to marketing teams, and most deals close on the customer’s paper. Each order form came with its own terms, and the legal team of three reviewed every one.

Review took three days on average. At the end of a quarter, that was the difference between a deal closing and slipping.

Edits the team trusts

The team wrote its positions on payment terms, liability, auto-renewal and data use. Proviso suggests an edit for every departure, with the reason attached, and the lawyers accept seven in ten as written.

Four hours to signature

Order forms now reach signature in about four hours. Each lawyer handles two and a half times the volume, and the quarter-end rush no longer depends on working weekends.